Top 12 list of Indian ethnic wear brands to go desi in style

list of Indian ethnic wear brands

It’s the festive season here in India. With the earth readying to waver off with the nostalgia of autumn setting in, there is a million sprightly steps taken towards it. Relishing the good old autumn vibes, the season of a crisp air and the romance of the rustling leaves gets even more invigorating with celebrations in full tow. And celebrations in the country have never shied away from indulging in traditions and customs, and digging out the rustics and the ethnics. To sort your celebratory ethnic wear, we turn guide with the top 12 list of Indian ethnic wear brands to help you go desi in style-


No one does minimalistic glam better than BIBA. From trendy tunics to comfy kurtis, elegant salwar suits to gorgeous anarkalis and even a range of unique simplistic churidars and dupattas, BIBA has it all.

Perhaps what has put BIBA at the foremost when it comes to compiling a list of Indian ethnic wear brands is its versatility. BIBA does up everyday fashion with as much ease as it revs up just about any occasion wear. And branded at quite an affordable price range make BIBA apparels a hot favorite among Indian women. Also with a premium collection ‘BIBA by Rohit Bal’ and a value fashion brand Rangriti under its wings, BIBA appeals by virtue of its efforts to churn out something for everyone.

BIBA also has in mind the product quality and fabric texture when it doles out its really desirable collection. Comfort comes foremost for the brand, which is masterfully captured in unique, eye soothing designs to bring out the desi in you.

The brand dwells on prints and patterns that are beautiful and quirky, to come up with amazing mix and match fashion wear as well as no- fuss everyday attires. The Indian element is very visible in their offerings, be it in the fabric or the design, which makes BIBA so dear to lovers of ethnic wear.

#2 Fabindia

Perhaps what puts Fabindia apart from the rest of the features in the list of Indian ethnic wear brands is its dwelling built on traditional heritage. The finest artisan skills are meticulously crafted in the finery of handloom fabrics to lend the touch of pure Indianness to all Fabindia products.

With silk, cotton and jute as the fabrics, the sheen and lustre of the kurtas and sarees, salwars and skirts instantly identify with brand FabIndia. Relying on the richness of traditions to churn out traditional wear in vibrant and ethnic detailings, Fabindia sure is the way to go desi provided you have the bucks to back yourself up.

Fabindia goes chic even with its traditional wear, incorporating contemporary cuts and western style to enhance the mass appeal. While in its western wear, it strives to manifest at least some hint of Indianness which makes it quite the timeless brand to seek out for any and every need.

#3 Rain And Rainbow

Rain and Rainbow is one ethnic wear brand that has India written all over it. Be it the vibrant Rajasthani drench of colors or pretty Indian motifs that does up their designs, their kurtis and anarkalis are absolutely gorgeous.

Intricate embroidery and thread work finds expression in the offerings of Rain and Rainbow, in a definite manifestation of traditional India. Beaded and sequined, threaded and tasseled- dresses from the brand are as delightful as they need to be to make your India detour as festively fun and richly pleasing as can be!

#4 W for Woman

W is one amongst the most visible brands in the fashion scenario, both for its range of inclusiveness as well as for its affordable consciousness. With the most unique designs brought to life in quirky prints on feel- soft fabrics, W sure is a mainstay presence when it comes to enumerating the list of Indian ethnic wear brands. Contemporary yet traditional, W has definitely made traditional tastes evolve quite some bit.

While W offers more adaptations of the mix and match fashion even when rooted in traditionality, its kurtis are generally flattering. It’s also the fabric that lends a different look to its designs but even inherently W kurtis are synonymous with the modern Indian woman. In fact,the brand strikes a chord with the female folk by its very name- W for Woman.

Even the cuts are interpreted in ways that straddle the threshold of pure traditional, yet delivering with such elegance that make them essentially Indian. Like true fusion wear, W does not go overly glam with even with its festive offerings dwelling rather on sophistication than on style to drive countless Indian woman go all out for its dresses.

W crafts everyday wear with as much perfection as its festive collection, intriguing more with simplistic charm to make all its offerings equally appealing. Youthful, trendy and with all the feel good vibes, W for Woman is the brand to go for sorting all your ethnic needs.

#5 Melange

Melange effortlessly seams traditional wear with contemporary work fashion to deliver on an ethnic collection that is as luxurious as dress down elegants. Fresh and exquisite, Melange apparels can be anything from embellished to rustic, yet with a definitive style that makes it stand out from the other standard fare on offer.

What’s more, Melange also stands out with its exclusive offering for the men folk, which is otherwise a very niche spot. Traditional Indian crafts and hand embroidery dotting fine fabrics shape up the apparels spun out by Melange under Lifestyle. Sarees and kurtis, tops and jackets, salwars and dupattas, palazzos and shararas for women and shirts or kurtas and waist coats for men, along with some classy Indian footwear, sums up the ethnic offering from Melange, that comes with a refreshing touch of western elements.

#6 Global Desi

For those who want their ethnics with oodles of luxury can turn to Global Desi for ‘salvation’. The brand churns out such inventive, distinctive traditional pieces that are a fine blend of the East and the West that you can pull them off with grace and ease. And with celebrated fashion designer Anita Dongre at the helm of affairs, it’s only evident what one can expect from this carefully curated name featuring in the top list of Indian ethnic wear brands.

Global Desi knows just exactly how to play with fantasies so that it tickles your every sense- merging colors with fusion prints and diverse cuts to make its ethnic offering all the more special and diverse. Boho- chic is the more proper appropriation of the brand range, which explains why even its traditional wear seem to be so very distinctive and exclusive.

The colors are as rich as the premium texture of the fabrics that, apart from the designer label, make the brand quite a high priced exploration of everything ethnic. Youthful and trendsetting, the Global Desi collection exudes zesty vibes and fresh feels to make your dive into traditionality no less than any celebration!

#7 Aurelia

If you have been flabbergasted by the same- same but different kurtas of Aurelia and W, then you are not alone. Both the brands are owned by TCNS Clothing co. ltd which explains why their ethnic offerings are laidback traditional with ample hints of the contemporary. But within with their identical vein of design lies their own distinctive approach to fusion which also makes it easy to spot out one from the other.

Aurelia delivers traditional patterns and motifs in western silhouettes and cuts to bring out just the perfect blend of the graceful and the funky. You can instantly decipher comfort speaking through the apparel range the brand offers, be it kurtars and salwar suits to palazzos and churidaars.

Affordable than most other names in the list, even the Aurelia everyday wear can double up as celebratory outfits when paired and accessorised right. That itself speaks just how much versatile and convenient Aurelia as a brand has turned out to be, counting on the name and the no- complacence attitude to grow big and bigger by the day.

#8 Haute Curry

The name is definitely one upscale phrase, but Haute Curry imbibes true Indian sensibilities in its exclusively traditional collection. Airing contemporary vibes with its chic and funky fashion apparel, ethnics from Haute Curry are guaranteed to make you feel all happy and lucky.

What makes Haute Curry a must feature in the list of Indian ethnic wear brands is its eclectic appeal. Be it kurtas and anarkalis, kaftans and dupattas and even a range of accessories, here is a brand that is exclusively curated by one of the bigger names in routine Indian fashion- Shoppers Stop. Fusion comes to life with Haute Curry’s vibrant tailoring of everything ethnic to the soul.

#9 Ritu Kumar

Another designer label that delivers on the allure of the ethnic charm is helmed by Padma Shree awardee Ritu Kumar. Though not outright affordable, but considering the haute couture tag the brand does offers traditional outfits that are at least reasonable in the higher end of the fashion circuit.

Style and elegance dominates the exquisite collection that characterise the brand in its finer manifestation. Beauty comes to life with label Ritu Kumar’s exclusive collection that strives to bring out the inner diva in you in every season and occasion. The brand blends regal touch with festive vibes to make you feel every bit like royalty.

#10 Shree

Lifestyle brand Shree proves that fashion need not be pricey. You can go casual chic, party popper, comfort hoarder, dainty day- outer, workaholic or wanderer at ease with the diverse range of offerings this brand encapsulates. Shree- The India Avatar is the best bet when you need to go perked and pretty in ethnics.

International trends further does up Shree’s myriad kurtis and salwars so you know you will stand out from among the rest of the crowd. Pastels or pops, toned downs or stand outs- Shree lets you be every version of you, every time!

#11 Nalli

Talk about going traditional and you can’t do it better than the iconic Indian saree. And Nalli is one brand that endows you with all ethnic essence, with its sarees and suits making you look like the very metaphorical yet very admired ‘perfect Indian woman’.

What makes Nalli a must feature in the list of Indian ethnic wear brands is its pure emphasis on staying true to the roots. Nalli does not do fusion; instead it incorporates earthy Indian elements in its dresses to uphold and celebrate your spirit of true Indianness.

You can deck yourself up in traditional silks or in lightweight versions like crepes and chiffons and even in gold and silver embossed designer sarees with brand Nalli. The brand also goes reasonable with its prices, keeping it affordable for the mass middle class consumers. More modern yet traditional outfits are brought to life through Etnische by Nalli.

#12 Anouk

With the flamboyant Masaba Gupta as its creative designer, Anouk by Myntra is an Indian ethnic wear brand that redefines the standards of traditional beauty by going bold rather than staying subtle. That’s something really pathbreaking, given that ethnic has forever been associated with demure dealing and subdued auras.

Edgy and vibrant, Anouk’s offerings are essentially as dynamic as Gupta herself. Unconventionally sprightly designs sure projects Anouk as the name to go for among the list of Indian ethnic wear brands for the Indian women of the times. Young, unapologetic and intense, Anouk lets the Indianness speak through its most peppy offerings.