“You misplaced your Tupperware yet again!” My mornings usually start with my mom fussing over the Tupperware, while i try to drag myself outta my slumber, glaring straight away at a few Facebook notifications. Well, that’s how life has become for the most of us: no, not materialistic (that’s passe!), but rather just a bit too generic!
COLGATE

We aren’t fully awake until we are swaying to Ranveer Singh’s Colgate Max Fresh Taazgi jingle as we brush our teeth along. That’s what toothpaste is like to us now!
TUPPERWARE

The quintessential dabba that the Indian mom packs to its brim, Tupperware is much revered in homes. No one cares about an ordinary tiffin carrier anymore!

MARUTI

For a whole generation, Maruti wasn’t just a car brand, it was more of an emotion. Oh! The pride of flashing your good old Maruti to rare acquaintances is something that any other name might not have been able to afford.

XEROX

Now this is something that runs our lives. We never just photocopy a document, we xerox it. All photocopiers are just Xerox machines to us. So naive!


For decades now, we have been Googling stuff, instead of searching for them on search engines. Google must be enjoying the monopoly!
PHOTOSHOP

With the craze of being able to put up a flawless display picture having reached its zenith, Photoshop rules the roost among all photo editing applications and programs. So you just don’t edit a picture, you Photoshop it!

GODREJ

Nobody has an almirah nowadays. No, it’s not because e- spaces have advanced enough to allow us wardrobe storing options, but because we are forever arranging our stuff in the Godrej. ‘GOD’rej rules the world!
