Alcohol may be man’s worst enemy, but the bible says love your enemy.
Those who go by this adage sure would splurge their life and love on all things liquory. Brands that strike a chord, brands that demand an unwavering loyalty, brands that speak through the name- brands are the deal when it comes to ‘grabbing a drink’.
When it comes to heightened senti however (after downing pegs of these distilled spirits), desi emotions seem to emerge manifold. A sudden splurge of ‘nationalism’ and you wouldn’t be taking one bad thing about your place. So why not celebrate some Indian names that are popular as liquor brands the world over? Stay on course, for here is our roundup of the Indian liquor brands cherished the world over-
#1 Old Monk
There is perhaps no intoxication in India worthier than the spirit of the beloved rum Old Monk. The iconic vatted Indian dark rum with a distinct vanilla flavour is also the third most selling in the entire world.
For us Indians however, this very old guy, the Old Monk needs no introduction. The metaphorical elixir of life and a companion to seek warmth in the dreary days of winter, Old Monk is a purely Indian emotion that resonates with soothing comfort and nostalgia.
#2 Officer’s Choice
One of the consistently highest selling alcohol brands in the world is Officer’s Choice whisky. The name is striking- one that immediately spins an aura of high class esteem to it. The brand under Allied Blenders & Distillers strives on its quality that comes also with affordability.
The brand also has done much to enhance its appeal with a marketing strategy that is steeped in righteousness. With its tagline of Jagaiye apne andar ka officer, Officer’s Choice indeed awakens the gentleman in you.
#3 Blenders Pride
With its emphasis on all things stylish, Blenders Pride is a brand that makes sure its luxury quotient is met by the whisky it offers. A blend of Indian grain spirits and imported Scotch malt without any artificial flavouring, Blenders Prides infuses smooth with sharp. The brand indeed works on its tagline of ‘Live life in style’ striving to make the world a stylish place.
The first single malt whisky to be made in India, Amrut has been one among the more popular liquor brands from the country. Barley sourced from the foothills of the Himalaya find its way into wooden oak barrels that is aged to brew this distinctly flavourful liquor. With a name that literally means the Elixir of Life, Amrut is a very ubiquitous Indian gem, worthy of all the hype.
#5 Imperial Blue
Intoxication is for men (if at all it is for everyone), the notion goes. Imperial Blue takes it in spirit with the tagline of ‘Men will be men’. A blend of Indian grain spirits with imported Scotch malts, Seagram’s Imperial Blue is also one among the popular liquor brands from India that is also known the world over.
#6 Mcdowell’s No 1
Mcdowell’s No 1 is undoubtedly among the most preferred whisky brand in India. The brand emphasises on fostering a spirit of brotherhood withing its consumer base. With the tagline of Asali Yaari ka no.1 ehsaas, this Indian name does indeed tug at your heart strings with a plethora of emotions encompassing friendship and nostalgia. The McDowell’s No. 1 Diet Mate is also claimed to be the first diet whisky in the world.
#7 Bira 91
When you speak of indigenous beer in India, the name that strikes foremost is the brand Bira. A craft beer that came into existence just some years back, Bira 91 is a brand that is essentially Indian. Made from wheat, barley and hops, Bira also makes a statement with its funky monkey mascot. Specially crafted for the urban Indian millennial, Bira 91 is more than an intoxication now. The brand has also launched its ubiquitous merchandise collection. Not only that, Bira 91 was also UN’s official beer of the month sometime in 2017.
#8 Royal Stag
Named after a variety of deer famous for its antlers, Royal Stag is an Indian brand. This one among the popular liquor brands offers a blend of grain spirits and imported Scotch malts without any artificial flavours.
The brand boasts of a dedicated consumer base by virtue of his over two decades long presence in the Indian market. But perhaps what makes the brand more dear to the greater common mass is the motivation it encompases with it’s tagline- It’s your life. Make it large. Perhaps it’s this desire to make it large that drives a whole section of the population to seek success in its intoxicating folds.
#9 Paul John
Paul John is a foreign sounding brand that acquired Indian prominence a year after its launch in 2012. The whisky is made up like barley from the Himalayas and indigenous ingredients from the bay of Goa that explains is purely Indian existence. The barley and water are matured in charred oak caskets which makes it The Great Indian Single Malt.
Paul John also attempts to be a shot of life while also being an intoxicant. Its tagline of Celebrate life. Drink responsibly just about sums up its motto accurately.
#10 Rampur Single Malt Whisky
Quality over quantity is what the brewers of Rampur single malt whisky swear by. Famed as ‘The Kohinoor of Single Malts’, Rampur single malt is a non-chill filtered whisky that’s smooth and creamy.
Aged in the foothills of the Himalayas, the Rampur single malt tastes pleasantly mellow. Notes of vanilla, apricot and apple just about elevates your drinking experience to an altogether different level of lingering enjoyment.
An Indian beer brand known for its smooth strong taste,Haywards is brewed with high-quality malt and is known as a lager that has made its presence felt with its vintage advertising.
Kingfisher has always been the King of Good Times and is particularly pleasant with an underlying malty sweetness that is intoxicating and refreshing. A tinge of bittery with a lingering after taste renders this beer one among the more favoured even among popular liquor brands.
Simba is a brand of authentic crafted flavorful beer that cuts out a bit of the bitterness to make the drink more of an indulgence to you. Made by scouting the finest hops and malts in Germany, each sip of the Indian beer will leave you sharp and refreshed. Simba sure packs in a punch with its tagline of “No Monkey Business, Just Finely Crafted Beer – Simba”- a definite jibe to crack up the Bira dominance!