Celebrities be it in the field of showbiz or sports, who belong to creative arts or are physical powerhouses are never mere ‘famous personalities’. Specifically because they command a following and can exert an influence that is massive when it reaches to the masses.
No wonder a number of brands, both national and international, line up to sign some of the biggest stars to expand their markets and enhance their appeal. The stars too, as the faces of these names, rely on their aura and significance to drive home customers and sales that is the ultimate deal at the end of the day for everyone.
In India for instance, celebrities rake in the moolah with such brand endorsements mainly because celebrity worship is so much a thing here. With their favorite stars at the fore, public don’t mind developing a loyalty for even those brands which they otherwise would not have preferred. Here are 25 of the famous Indian celebrities making it matter for those numerous brands they are associated with-
As the ruling lady of Bollywood, Deepika Padukone leads the pack wit a host of brand endorsements in her kitty. She is the face of brands like Vistara airlines, Goibibo, Oppo, Axis Bank, Lux, Tanishq, Royale Atmos, Jaquar Lighting etc. However her association with electronics appliances brand Lloyd together with husband Ranveer Singh since March this year has been a particularly heart warming experience for her fans.
In addition, Padukone’s close connection and initiatives with a range of mental health and issues have also led her to be the brand ambassador of the Indian Psychiatric Society.
Mahendra Singh Dhoni
His waning dominance on the cricket field not withstanding, MS Dhoni is one of the biggest players of the game as far as brand associations are concerned. Reebok, Exide, TVS motors, Orient Fans, Aircel, Bharat Petroleum, Snickers, Indian Terrain, redBus, Colgate, Mastercard, Bharat Matrimony, GoDaddy, Indigo Paints, NetMeds (online pharmacy), Sumadhura Group, Dream 11 (gaming platform), Grand Midwest Group, Panerai, LivFast, SoundLogic, WardWiz are some of the brands with which Dhoni is currently associated as brand ambassador. Additionally, Dhoni is also the official face of Jharkhand Tourism .
For Amitabh Bachchan, the Big B of Bollywood, his most iconic association has been with the chocolate brand Cadburys. Dabur, The legendary actor is also the face of brands like Emami, ICICI, Nerolac, Zen mobile, Dettol India, Syska LED, The Muthoot Group, One Plus 6 and also stars in social initiatives for City Compost Campaign, Swachh Bharat Abhiyan, Pulse Polio Campaign, Gujarat Tourism.
The star face of West Bengal Tourism, Bollywood Badshah Shah Rukh Khan is the brand ambassador of names like Airtel, Dish TV, Emami, Hyundai, ICICI, D’Decor, Nokia, Videocon, V- Nourish, Kent, Foodpanda, JIO, Big Basket, Emami Fair and Handsome, Byju’s, Air India.
Dollar Club Vests, Levi’s, LG, Micromax, Thums Up, PC Jewellers, Tata Motors, Tide, Layer’R Shot deo, HUL Ayush, TAFE, Honda Motorcycles, Prince Pipes, RR Kables, Revital, Relaxo Sparx Footwear, Fortune Oil, Policybazzar.com, Eveready, Liv Guard, Lodha Developers and Svarn Saathi are the brands which celebrity endorser Akshay Kumar is associated with.
Road safety awareness campaign and the Swachh Bharat Mission in Uttarakhand and Uttar Pradesh are also part of Kumar’s associations.
Aishwarya Rai Bachchan
Bollywood perfectionist Aamir Khan is as choosy with his brand associations as he is with his films. One among the three influential Khans of Bollywood, Aamir endorses quite a few brands like Vivo, Datsun India, Monaco, Samsung, Tata Sky, Titan, PhonePe, Walkaroo.
Stylish Bollywood actor Hrithik Roshan is the name behind products like the Donear brand of suiting & shirting, Mountain Dew, Nirma, Parle, Hide and Seek, Provogue, Sony Ericsson, TATA Group for TATA Tigor, Ascent Meditech and Fit.
The youth icon of the masses, cricketer Virat Kohli is known particularly for his association with the ethnic brand Manyavar. Remit2India, Philips India, Uber, Too Yumm, Google Duo, Myntra, Punjab National Bank, American Tourister, Luminous Power AMAZE, Himalaya MEN, Mobile Premier League (Mobile eSports platform), Puma, Hero MotoCorp, Colgate Neon, MRF Tyres, Audi India are some of the other endorsements by Kohli.
Bollywood’s bubbly girl Alia Bhatt’s many brand associations includes the like of Nokia, Uber Eats, Caprese, Gionee, Sunfeast Dark Fantasy, Star Plus, Mango Frooti, MakeMyTrip, Sunsilk, Philips, Garnier and Maybelline. Bhtt is also the face of the Adar Poonawalla Clean City Initiative
Apart from being the face of the Skill India campaign, Anushka Sharma also endorses brands that include the likes of Cox & Kings, Myntra, Lavie, Softline under Rupa & Company, Colgate Active Salt, Manyavar Mohey, Elle 18, Rajnigandha Pearls and Google Pixel.
BharatPe, Emami edible oil, Bahamas under Relaxo Footwear, Dixcy Scott and Appy Fizz are the brand endorsements of Bollywood Bhaijan Salman Khan who is also the brand ambassador of BMC’s Open Defecation Free drive.
Katrina Kaif has long been associated with FBB Fashion as one of the brand endorsers. Kaif is also associated with brands like LensKart, Metro Shoes, Kalyan Jewellers, Etihad Airways, Lux, Lino Perros, Tropicana, Berger Paints and is the face of the Educate Girls campaign.
His energy and enthusiasm puts him firmly on course as being one of the most dependable of celebrity brand endorsers. And with a long list of brands like Lloyd, Xiaomi India, Kajaria Ply, DishTV, Siyaram, MakeMyTrip, Relaxo Flite, Bingo, Big Muscles Nutrition, Kansai Nerolac, Kotak Mahindra Bank, Royal Stag, Head & Shoulders, Ching’s Desi Chinese, Thums Up, Maruti Suzuki Ciaz in his kitty, Ranveer Singh sure is the king of endorsements.
Young star Varun Dhawan’s list of brand endorsements includes the likes of Maruti Suzuki Arena, Parle Agro Frooti, Resiquick, Lux Cozi, FBB Fashion, Buffalo, SkyBags, Emami Navratna Cool, Mahindra KUV 100. Dhawan is also the face of the Skill India Campaign, the Clean City Initiative and the Indian Cancer Society.
Saif Ali Khan
Sara Ali Khan
Bollywood’s Aashiqui 2 girl Shraddha Kapoor has been associated with online shopping portal Flipkart since 2018, alongside Ranbir Kapoor. Shraddha also if the brand endorser for Vogue Eyewear, 2Bme, Lipton Green Tea, Baggit and Benelave.
Kangana Ranaut might be the Queen of Bollywood but the actress is quite choosy with her brand endorsements. Currently she just has association with two brands- Platinum Vogue realty and Liva in her kitty.