Leading brewery brand Carlsberg seeks to further its sustainable efforts by introducing what would be the world’s first- and the ‘world first’- paper beer bottles. The move by the Danish company comes amidst growing concerns over the disastrous impacts of climate change that are beginning to show now more than ever, even when Carlsberg initiated this dive into going green in 2015, extending from their iconic green bottle to something even greener that would matter some more.
Two fully recyclable prototypes that have been made from sustainably sourced wood fibers, and touted as the Green Fibre Bottle were unveiled recently by the Copenhagen based company during the C40 World Mayors Summit in Copenhagen. The prototypes set to be tested for its viability now, with one prototype using a recycled polyethylene terephthalate polymer film barrier while the other uses what Carlsberg described as a “100% bio-based” polyethylene furanoate polymer film barrier to contain beer. Eventually, the company intends to develop a 100% bio based bottle without polymers which it plans to introduce in the market in the coming years. Because wood isn’t particularly effective enough at storing liquid, the prototypes developed had to resort to the use of augmented wood fibers for the purpose.
The intended paper bottle is a big step forward by the company to meet its goal of achieving zero carbon emissions at its breweries and a 30% reduction in its “full-value-chain carbon footprint” by 2030. Earlier Carlsberg had also eliminated the plastic rings once used to hold their canned six-packs, instead just resorting to have them stuck together, a technology they named Snap Pack.
A part of Paboco or the Paper Bottle Community that includes also names such as Absolut and L’Oréal, Carlsberg had collaborated with EcoXpac, BillerudKorsnäs and post-doctoral researchers from the Technical University of Denmark to work on their ambitious venture. With their thrust on environmental sustainability, big names like Carlsberg and even Unilever are showing the way forward for businesses and brands to make it big even when it comes to liabilities outside of making profits.