As an author, one of the essential ingredients of success is to make the right audiences buy your book. Many authors begin their writing process with a target audience and a market strategy in mind; some don’t. But if you’re among those who do, this will allow you to work on the content without being confused about who you’re writing for.
Even before picking up the pen, writers should have an idea of what their target is, and the message or story that they wish to deliver. But that’s just the tip of the iceberg. There are many tips you can follow to make the right audiences buy your book. Read along to learn what they are!
1. Identify Who the Book Is For
The first tip to make the right audiences buy your book is to identify who falls under the term, “right audience”. Lucky for you, you can refer to a book marketing guide that can help you sell your book to the right market.
When writing a book, you need to ask yourself, who is this book for? The answer to this question will greatly aid in the marketing and design of the book.
For example, suppose the book is for children of age 8-10. This should give you an accurate idea of how the book should be designed and marketed. The book should be colorful, simply written, and have imagery as well so that it appeals to children.
Furthermore, parents are often the ones who buy books for their kids so it’s necessary to come up with a marketing campaign and a design choice that they will deem beneficial for their kids.
2. Expanding The Customer Base
The relationship between a book and the reader can be quite beautiful and it is that element that leads to them joining your audience. This means that whoever reads your book and is intrigued by the writing, is bound to become a recurring customer for your other releases as well, making them loyal to your brand. It is also important to remember as an author that your book can have several audiences instead of being restricted to just one segment.
Books not only have a primary market, but also several secondary markets where different people will be interested in the book for various reasons. Let’s go back to the example on the first tip to understand this better. As mentioned, a book about children’s literature is likely to be read by children and so they are the main audience.
However, parents, teachers, daycare workers, babysitters, and others who deal with children are all likely to be a part of your audience as well. These people make up the secondary market for the book. It is also crucial to remember that books should be designed and written specifically for children since they are the ones who will be reading them even if they do not buy them themselves.
A good writer should be aware of who the primary and secondary reader is likely to be and work on the book accordingly. You should attempt to target four secondary markets and one main market with your writing. You can also choose to narrow down your audience later on and start with a broader market initially so that you can develop a better sense of who your books are best suited towards.
3. Don’t Neglect Doing Research
Books can be written about a million different things and with each concept, you are likely to attract people with different tastes. From books about self-growth to genres like fantasy, each genre will appeal to a different audience. This is why you need to do research on not just your writing style, but on popular books that are similar to yours and their online presence as well so that you have an idea of how to make the right audiences buy your book.
Remember, that books of the same genre, category, concept, and niche are all likely to target a similar audience. This is actually quite helpful for finding your own target audience since it is likely that they will share the same taste. Look up the top-selling books and authors of your genre as even though they are your competitors, you will still be able to pinpoint the potential readers that you can draw.
Additionally, social media can also be a useful tool for your research. You can communicate with your audience and gain information about the demographic, and the current popular trends, as well as other habits which can provide you with information regarding your natural audience.
You can also look at social media pages and groups that consist of people who are interested in the books of your genre and follow hashtags that are related to your concept as that will help you stay updated on not only your competitors but how your audience reacts and behaves as well. Lastly, social media is a communication tool so you can also contact professionals in the industry as well as other authors to seek help for your writing and marketing techniques.
Regardless of how good a book actually is, it is unlikely to succeed if it is not targeted toward the right audience. After all, a children’s book will not prove successful among people who are, say, 30 or more. This is why appropriate research is required to make design and marketing decisions that will bear fruitful results. We hope that this article has helped you with its tips to make the right audiences buy your book and we wish you good luck and success.