The 2018 Asian Games in its 18th edition of the sporting spectacle isn’t just all work and play. With a rising world importance on sports even within the broader spectrum of the exalted importance of a dignified outlook and appearance, its unavoidable that any major extravaganza would not be devoid of a generous splash of fashion.
As the official style partner of this year’s pan Asian games, Indian apparel brand Raymonds is looking after the ceremonial dressing aspect of the event. And in its capacity as the exclusive styling brand, Raymond also released a video depicting the games in its true sense and spirit.
However, this is not Raymond’s first association with any major sporting event. Earlier this year, the brand had also been entrusted to reimagine the Indian contingent as it had embarked on its 21st Commonwealth Games journey.
Indeed, as an apparel major that focusses on every detailing of its craft and relies on cutting edge technology to constantly bring in the innovations, Raymond as a brand is the perfect choice to cater to the style demands of a sporting event that is as widely celebrated as the name itself.
Moreover, Raymond’s continuing thrust on human emotions and passion as the driving force behind its every venture just about makes it the perfect choice to be associated with an event as grand and proud as the Asian Games.
So even as the Indian athletes and players are toiling hard for the ultimate glory in the 2018 Asian Games, it’s only fitting that they might as well do it in style!