Every food has its day! Not just to be devoured, but also to celebrate. Or so, it seems.
So we have the whole world celebrating June 1st as World Milk Day.
ORIGIN
Initiated by the Food And Agriculture Organisation of the United Nations in the year 2001, World Milk Day is aimed at recognizing the importance of milk as a global food.
It started celebrating in several countries like Colombia, Romania, Germany, United Arab Emirates, the USA by the participation of consumers and employees of milk industries.
WHY?
World Milk Day is celebrated to create public awareness about all aspects of natural milk. The origin and nutritional value of milk, as well as the economic importance of this vital fluid and all its related products.
Milk is a great source of all the healthy nutrients required by the body (calcium, magnesium, zinc, phosphorus, iodine, iron, potassium, folates, vitamin A, vitamin D, riboflavin, vitamin B12, protein, healthy fat etc). It is a very energetic diet that provides instant energy to the body as it contains high quality proteins including both essential and non-essential amino acids and fatty acids.
THEMES OVER THE YEARS
2012 – “Drink Fresh Milk, Body Fit, Smart Brain.”
2013 – “Milk for Health and Prosperity of the Southeast Asian region.”
2014 – “Milk is the First Food for Human” and “World Class Nutrition.”
2015 – “Milk is the First Food for Human.”
2017 – “Raise a Glass.”
2018 – “Raise a Glass.”
The 2017 celebrations saw the promotion of milk use in Bollywood films with the campaign #ReelMilkAffair, and the hashtag HappyCows in UK which included sharing photos of farm life.
On June 1, 2018 and 2019, celebrations will include a special campaign carried out by Global Dairy Platform called Raise A Glass and a campaign hashtagged World Milk Day.
So, hop in. Raise a glass and down that milk! Cheers!
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