Big B’s delayed reaction on backlash over alleged Horlicks endorsement


Amitabh Bachchan on Thursday finally reacted to criticisms that he had faced in the aftermath of his alleged endorsement of Horlicks.

On May 31 last, Big B had tweeted his support for the brand’s Mission Poshan that is aimed at eliminating malnutrition in the country.

And though there weren’t any contracts or other legal bindings to substantiate any commercial association, reports arose in a section of the media linking the tweet to an endorsement.

Amitabh Bachchan
Source; The Logical Indian


Former Union Health Secretary Keshav Desiraju while questioning the advocacy of the ‘sugary drink’ wrote an open letter pointing out the high price tag of the beverage.

Citing the Pepsi episode in which the superstar had opted out of the endorsement owing to the drink’s detrimental health effect on children, Desiraju urged Mr Bachchan to do the same this time around as well.

But now in a statement released through a spokesperson, it has been clarified that mere support to a group does not necessarily imply association.

Source: The Wire Urdu


It has even been decided that Big B will withdraw all official support but will continue to extend assistance to Mission Poshan as a campaign to completely rule out the ill effects of malnutrition from the country.