Forbes highest paid celebrity list includes two Indian entrants this year.
Not entrants exactly, for Bollywood actors Salman Khan and Akshay Kumar had already featured in the list last year.
However, 2018 saw Salman drop some rungs while Kumar climbed up the ladder in the latest rankings announced by Forbes.
The magazine credited Bollywood khiladi Akshay Kumar for his involvement in socially conscious roles, even as it recognised the star’s power and appeal in minting money from a huge number of endorsements.
According to Forbes:
One of Bollywood’s leading men has transitioned to socially-conscious roles, such as ‘Toilet,’ a comedy supporting government campaigns to improve sanitation, and ‘Padman,’ about a guy hoping to provide inexpensive sanitary pads to rural communities. He still mints millions from backend profits and endorsing some 20 brands, including Tata and Eveready.
Khan’s achievements, on the other hand, stems mainly from his star power and endorsements.
This Bollywood mainstay continues to produce and star in hits such as ‘Tiger Zinda Hai,’ cashing in on backend profits. Coupled with a slew of endorsements from Suzuki motorcycles to Chlormint gum, he remains one of India’s top earners.
It was a double win for Kumar, who not only made it to the coveted list for the second consecutive year but also improved on his last year’s rankings. With a jump from the 80th to the 76th position, Kumar’s rise was however accompanied by Tiger’s fall. Salman Khan dropped from the 71st spot last year to hold on to the 82 nd spot in this year’s list.