Facebook has been meddling in dark waters for quite some time now, and the social media giant’s CEO Mark Zuckerberg cannot be seeming to make his way out of it.
On Thursday, Zuckerberg attempted to play down any notions about his involvement and awareness regarding the alleged tactics at play concerning the work ethics and running of his billion dollar institution.
In a report published on Wednesday, The New York Times made public allegations regarding how Facebook chose to employ a Republican-linked D.C. consulting firm to plant negative stories about Facebook’s competitors and critics.
The report titled Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis, seemingly contradicts the company’s claim that it has been transparent in its handling of fake stories on the platform. This is in contrast to Facebook’s claim of transparency in its operations since the 2016 elections. Facebook COO Sheryl Sandberg has been particularly vocal about the company’s initiatives and with the new report emerging, it is only expected that Zuckerberg would be defending the overseer of his company’s political and public relations operations.
Zuckerberg professed ignorance over the controversial opposition research and lobbying tactics employed by his own company. While deriding rivals Apple and other organisations is inevitably part of the mess Facebook has found itself in, what is perhaps even more concerning is Facebook’s attempt to attempting to convince reporters to link an anti-Facebook activist group with the liberal billionaire George Soros, as mentioned in the report. Additionally, Facebook also allegedly lobbied for a sex-trafficking act that the firm thought would help the company rebuild trust with lawmakers.
The firm that is responsible for such gross misappropriations in the company’s operational behavior has been identified as Definers. And while Zuckerberg said that he wasn’t aware of the names that have been behind the hiring of this particular group, he was also clear that he did not want Facebook to be associated with such tactics in the future.