Vivo is one of the most successful technology companies in China, founded by Shen Wei in 2006. Since its establishment, Vivo has been making headlines with its smartphones. For instance, in Q1 2015, Vivo energy had a market share of 2.7%, making it one of the top smartphone brands in the world. The first quarter of 2021 was yet another successful year for VIVO, which saw it ship approximately 6.7 million phones to India. In the same period, VIVO had a market share of 14.3%, with its 5G smartphones being in high demand.
Vivo Upcoming Launchings
In October 2020, Vivo launched V20, which was received well in the Indian market. Vivo V20 2021 followed later with the same design as the V20 but with system-on-chip technology. On the other hand, in March 2021, Vivo launched yet another smartphone, the x60, which was widely praised in India. Later that quarter, the company released the Vivo x60 pro, whose screen-to-body ratio was 90.1%.
Great news for Vivo fans as the V21 Pro and x70 series are hinted to be launched in July and September, respectively. The initial version of V21 was available by the end of April 2021. It was among the best selling phones in 2021 with 5G network. Not so much is known about the V21 pro, given that the company is yet to release the smartphone specifications. However, it is expected to be 5G capable with a non-removable battery and a powerful octa-core processor.
Conversely, the x70 series should be already in the market by the end of the year. That is following its anticipated release in September 2021. Even though the official date is yet to be announced, Vivo fans are already expectant. Apart from featuring a 5G network, the x70 series is expected to have the powerful Qualcomm Snapdragon 888 processor.
Vivo x70 Series to Be Released in Partnership with IPL
Vivo started sponsoring IPL in 2015 after signing a two-year contract that started in the 2016 season. Even before the deal matured, the two companies prolonged their partnership to 2022. The IPL is one of the most reputable leagues in India. It’s also very popular for betting in India, and a lot of bookmakers cover the event with 100s of markets and prices through their sites and mobile apps. If we take a look at some of the most popular cricket betting apps, we can see that they have exclusive coverage of the tournament every year.
That explains why Vivo is planning to release the x70 series in partnership with IPL. The period coincides with the continuance of the IPL 2021 edition. Just like the V21 series, the company is yet to communicate the exact date, nor has there been any communications regarding the smartphone specification. However, what is certain is that the phone might have the Qualcomm chipset, which has proven to be both capable and effective. Sources claim that the x70 series may have features closely related to its predecessor with a few variations to make it exciting.
Vivo V21 and x70 series launchings are expected to cement Vivo’s position in the Indian market. They are also anticipated to help catapult the sales of the smartphone brand in India, which will, in turn, impact its Q2 2021 revenue. The two smartphone brands will be the latest 5G editions on the company’s catalog. As a result, Indians will have a variety of 5G Vivo devices which will help skyrocket the demand for the brand.